When organisations adopt HubSpot, the powerful inbound marketing, sales, and service platform, successful implementation is crucial. However, new users often face significant onboarding challenges that can impede their ability to harness the full potential of HubSpot. One of the foremost challenges is the complexity of HubSpot’s vast array of features, from CRM functionalities to marketing automation tools. To navigate this, organisations should assess their specific needs and create a phased onboarding plan. Additionally, adequate training is essential; teams should leverage HubSpot Academy's wealth of resources to ensure everyone understands the platform before diving into live projects. Data migration also presents pitfalls, including the risk of incomplete or erroneous transfers. Thus, meticulous planning and auditing existing data before migration is vital. Resistance to change among team members can further complicate the onboarding process. To combat this, involve end-users early on and promote the benefits of HubSpot, highlighting success stories to build enthusiasm. Ultimately, while challenges may arise, a structured approach to onboarding can facilitate a smoother transition and maximise HubSpot’s capabilities for improved marketing, sales, and service operations.