In today's global economy, understanding the nuances between translation and localisation is crucial for businesses seeking to expand their reach. Translation focuses on converting text from one language to another while preserving the original meaning, ideal for clear, factual documents. In contrast, localisation transcends mere language conversion, adapting content culturally and contextually to resonate with the target audience. This includes modifications to dates, currencies, and even colour schemes, making it essential for products, websites, and apps. Knowing when to employ each process can significantly enhance your success in foreign markets, ensuring that your message is not only clear but also culturally relevant. Whether prioritising precise communication or creating an engaging user experience, being informed will set you on the right path to achieving your international business goals.