In recent years, robo-advisors have revolutionised personal investing, attracting millions with their promise of automated portfolio management, low fees, and user-friendly interfaces. However, as we delve deeper into the 2020s, it seems the tide is turning. B2C robo-advisors are witnessing a significant slowdown in growth, facing challenges such as market saturation and rising consumer expectations for personalised services. As decision fatigue sets in and investors question the effectiveness of automated strategies, many are shifting towards hybrid models that blend technology with human touch. This evolution compels retail investors to reassess their strategies, prioritise financial education, and explore emerging alternatives like peer-to-peer investment platforms and self-directed options. The landscape of investing is evolving, and savvy investors must adapt to seize new opportunities for financial growth.