• Participating in farmers markets offers a fantastic opportunity for bakers to showcase their creations, but the heat can pose a significant challenge. Keeping cakes cool not only preserves quality and ensures food safety, but also boosts customer satisfaction, making it essential for repeat business. Adopting the right cake recipes, investing in quality coolers, and employing smart display techniques can help maintain the integrity of your baked goods. Engaging with customers through tastings and storytelling, alongside savvy social media strategies, can further enhance your sales potential. With these effective approaches, your delicious cakes will be sure to shine, enticing hungry patrons and making your market venture a resounding success. Happy baking!