In the dynamic world of digital marketing, social media management offers an exciting work-from-home opportunity. One critical step in building strong client relationships is conducting effective discovery calls. These conversations not only help you gauge a client's goals and expectations but also allow you to showcase your expertise as a social media professional. By asking essential questions about their objectives, target audience, current platforms, and previous content strategies, you can tailor your approach to meet their specific needs. Understanding their challenges and budget, while establishing clear communication expectations, will further solidify a foundation for a successful partnership. Embrace these discovery calls as a chance to highlight your skills and adapt to each client's unique situation, setting the stage for a thriving social media management business.