Craft shows are a vibrant opportunity for entrepreneurs to showcase their creativity and make meaningful connections with potential customers. However, a stunning display alone isn't enough; engaging shoppers effectively is key to boosting sales. Understanding your audience is crucial—ask targeted questions to discover their interests, like, "Are you looking for a special gift for someone?" or "What kind of projects are you interested in?" A warm smile and genuine eye contact can set the tone for an inviting atmosphere, with greetings such as, "Welcome! Have you seen our latest collection?" Once the ice is broken, open-ended questions can spark curiosity, making for more enriching conversations. Share your passion for your craft—it resonates deeply with shoppers. Highlight the unique quality of your products and share compelling testimonials to build trust. Don’t forget to promote limited-time discounts to create a sense of urgency, and encourage shoppers to join your mailing list to foster lasting connections. Remember, the words you choose can transform a casual encounter into a loyal customer relationship. Happy selling!