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A Day in the Life of a Social Media Manager: How to Maximize Your Time on Social Media in 2017

In the world of vibrant social media landscapes, the role of a Social Media Manager (SMM) has evolved from an optional luxury to a crucial necessity for brands seeking to engage authentically with audiences. For those considering a career as a social media manager as a side hustle, understanding the daily routine and effective time management strategies is essential. This article encapsulates a day in the life of a Social Media Manager, offering actionable insights to maximise productivity and effectiveness in 2017.

Morning Routine: Setting the Stage for Success

Rise and Shine: The Early Start

Most Social Media Managers kick off their day early, aiming to set a productive tone. Waking up around 6:30 AM provides precious quiet time to prepare for the busy day ahead. Start by reviewing social media metrics and performance reports from the previous day. This practice helps in identifying what worked and what didn’t, allowing for the refinement of strategies.

Coffee and Content Curation

By 7:30 AM, social media managers often dive into the world of content curation. Taking advantage of the serenity of the morning, managers gather relevant industry news, trends, and engaging content to share with followers. Tools like Feedly and Pocket can streamline this process, enabling the efficient tracking of topics that resonate with your audience.

Keywords: content curation, social media metrics, industry trends

Mid-Morning: Strategic Planning and Engagement

Team Coordination and Scheduling

By 9:00 AM, it’s time for the social media manager to check in with their team. This could involve a quick huddle or virtual meeting to assess ongoing campaigns and discuss content calendars. Platforms such as Trello or Asana may be used to manage tasks and deadlines. Scheduling content is a top priority, particularly for platforms like Facebook and Instagram, which favour consistency. Tools such as Hootsuite or Buffer are invaluable for planning and pre-scheduling posts, allowing managers to maintain an active presence without constant manual updates.

Engaging with Followers

At around 10:30 AM, dedicated time is put aside for engagement. Responding to comments, messages, or mentions fosters a sense of community and loyalty. This is where social media managers can showcase their brand’s personality and foster relationships with followers.

Keywords: team coordination, content calendar, brand engagement

Lunchtime: Continuous Learning

Nourishing Mind and Body

From 12:00 PM to 1:00 PM, it’s essential to take a break. Enjoying a healthy lunch while consuming industry-related articles or videos can help expand knowledge and stay updated on the latest social media trends. Engaging in webinars or online courses through platforms like Coursera or Udemy is a fantastic way to invest in personal development and increase your skill set.

Keywords: continuous learning, healthy lunch, webinars

Afternoon: Content Creation and Analysis

Crafting Engaging Posts

Post-lunch hours are often reserved for the creative aspect of the role. From approximately 1:00 PM to 3:00 PM, social media managers focus on creating eye-catching graphics, writing compelling copy, and planning visuals for upcoming posts. Utilising tools like Canva or Adobe Spark can elevate your graphic design without requiring extensive experience.

Analyzing Performance Metrics

Around 3:30 PM, it’s time to dive deep into social media analytics. Understanding engagement rates, impressions, and follower growth is key to refining future strategies. Google Analytics and native social media insights (like Facebook Insights) are incredibly helpful. This analysis helps in ongoing optimisation, determining which posts yield the highest returns on investment (ROI).

Keywords: content creation, performance metrics, analytics

Evening: Reflection and Networking

Reviewing Daily Accomplishments

As the workday wraps up around 5:30 PM, social media managers often take a moment to reflect. What were the highlights of the day? Did any posts go viral? This reflection leads to adjustments in strategy and content for the coming days.

Networking and Professional Development

Finally, at the end of the day, dedicating time to network with other professionals in the industry is vital. Engaging on LinkedIn or attending a local social media meet-up can help build connections and foster collaboration. Establishing relationships within the industry can provide opportunities for future partnerships or job offers.

Keywords: professional development, networking, reflection

Conclusion: A Rewarding Side Hustle

Being a Social Media Manager as a side hustle in 2017 is not just about posting pretty pictures or clever captions; it’s a multifaceted role that requires strategic thinking, creativity, and analytical skills. By mastering time management and employing efficiency strategies, anyone can thrive in this exciting digital space. Whether you’re handling social media for your brand or helping others, the tips outlined here can guide you to success, creating a fulfilling and lucrative side hustle that aligns with your passion for communication and creativity.

Remember, every successful Social Media Manager started with just one post. Craft yours today!

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